5 Reasons Your Next Press Release Should Be Visual

You have just 3 seconds to impress a journalist.

That’s the average amount of time spent before they decide on whether to read or toss your press release[1]. So how to make the most of that tiny window? Go visual.

Having a graphic based press release not only helps you tell your news story better, but allows you to do it in a unique and personalised way.

Here’s why it will work:

1. People are visual

people are visualpeople are visualpeople are visual

65% of people are visual learners. By presenting your press release visually rather than text based, you have more chance of a journalist or blogger reading it purely due to its visual nature.

So it makes sense to merge text and imagery together. Here, infographics are the obvious choice when statistics are key to your story. But you don’t always need hard hitting numbers to use them. You can utilise a visualized article based infographic to help set the tone and context when explaining your issue, all the while increasing the chances of it being read.

2. Journalists want it


Images not only help journalists and bloggers get the gist of your news story better, but in turn help them in telling it to their audiences more accurately. A picture is worth a thousand words is hardly a new adage, so including images can aid readers digest even the most complex of ideas.

3. Visuals help with the story

People may not always remember the facts and figures presented to them, but they will remember how they felt when they read the story. Visuals stimulate our brain and lead us to heighten our creative thinking. This emotion then helps us with our decision making.

Depending on the type of press release and visuals used, you can harness the power of colour, typography and imagery in setting the mood for your story when presented graphically.

Visuals helpVisuals helpVisuals help

4. Visuals are more shareable

Hearing news from word of mouth seems like a lifetime ago. Nowadays, social media is the driving force behind news being spread. People love sharing things that interest them. Citizen journalism means there is a whole blogsphere that can spread your news story. Here, the benefit is that multimedia is shareable in ways text isn’t.

Visuals are shareableVisuals are shareableVisuals are shareable

5. Visual elements have more distribution power

By having a range of visual elements alongside your text, you have more chance of your voice being heard. Each medium can attract its own audience: videos can be seen by those browsing Vimeo, infographics can be seen by those browsing Visual.ly, photographs can be seen by those browsing Pinterest. The press release becomes distributed in ways text based releases cannot.

The more resourceful your press release is deemed, the better placement you will receive on search engines, making it ideal for those who research and source stories online.


When going visual, remember to keep it visually articulate. Place visuals where they count – overcrowding your news story with too many images or videos will clutter readers’ minds and impede your objective of getting more coverage of your story. And remember, visuals should help your press release passing the ‘so what’ test – so keep them on track and interesting.

Top Public Relations News:


  1. ^ toss your press release (everything-pr.com)

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.