How to Write a Press Release: The Definitive Guide

Last year Google said that links in press releases are “ignored[1]”.

Google ignores links in press release

And I tend to believe them.

First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount press release backlinks.

Ignore links from press release

And don’t get me started on press release “syndication”.

Press release syndication

Yes, your release WILL technically appear on those sites.

But the pages are noindex and have literally zero SEO value.

For example, one of my releases was syndicated on The Street.

TheStreet syndication

But, as you can see, that page isn’t indexed in Google.

Release not indexed by Google

Which means it’s completely worthless for SEO.

That said:

Press releases can indirectly help your SEO in a bunch of different ways.

First off, your press release can show up in Google News, which is great for ORM[2].

Google news results

Second, your release can get picked up and syndicated on sites that use dofollow links. And as long as they don’t just copy your exact release word-for-word, those links will help your SEO.

For example, my release was covered on this website:

MarTech series syndication

This wasn’t my release getting syndicated (which, like I mentioned, has zero effect on SEO).

They literally wrote a story based on the content in my release.

Because this was an original story based on my release, that link DID count.

And that only happened because my service got my release in front of the right person.

Speaking of…

References

  1. ^ Google says links in press releases are ignored (www.seroundtable.com)
  2. ^ Reputation management (en.wikipedia.org)

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