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When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources, like multimedia, hyperlinks, and social...

The classic media release format is still going strong. And thanks to email and social media, it doesn’t take an expert – or a huge budget – to get one out into the world. But the low cost of issuing a press release means there’s more competition than ever. This guide explains how to write a media release journalists will...

Last year Google said that links in press releases are “ignored[1]”. And I tend to believe them. First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount press release backlinks. And don’t get me started on press release “syndication”....